Ford will be investing $760Mil in China as part of its aggressive expansion strategy within what is currently regarded as fastest growing region for automotive products with plans to increase its maximum output for passenger type vehicles to 1.2Million p.a. from its Chinese based manufacturing facilities. Majority of the investment will used to build brand new assembly plant in Hangzhou region in China that Ford says will reach production status from 2015. Ford already produces Ford Focus, Kuga and Transit and is expected to introduce 15 new models in China over the next three years as part of its 5 Billion dollars investment that many refers to as catch-up with Ford being labelled as “relative newcomer” when compared to other automotive giants like VW or GM that already have a strong presence in China.
Article by Lenka Bezekova